Paper Collective:
Hi Freya. To begin, can you tell me about Scandinavia Standard, how you got started and what is the focus of your platform?
Freya McOmish:
In 2013, Rebecca Thandi Norman and I launched Scandinavia Standard with one simple idea: to build the platform we wished existed when we moved here and to help others navigate Scandinavian culture, design, and travel. We wanted to create a bridge for locals, foreigners, and international Scandiphiles alike, showcasing everything that makes this region unique.
Over the years, it’s grown into something much larger—we’ve expanded from an editorial site into a creative agency. We’re also lucky enough to collaborate with some fantastic brands, creating campaigns and events that highlight all the things we love about this part of the world.
PC:
Being from Australia, when and where did your love of Danish culture, design and art begin?
Freya:
Being half-Danish, Scandinavian design has always been part of my life. I didn’t always notice, and it wasn’t until I visited Denmark at 17 that all of Dad’s quirky furniture made sense. In Denmark, design is integrated into everyday life—functional yet beautiful. That trip turned me into the kind of person who gets excited about chairs.